The current international market is a combination of technology and brand competition, with the number of brand-name products have become a measuring enterprises, regional and national economic competitiveness one of the important signs. From the international brand-building experience, the Republic of Korea, Japanese enterprises in a short time to establish a world-class international brands, and triggers a national industrial upgrading. Chinese enterprises have overlooked the brand-building, substituting for multinational corporations to become a production base for processing. Brand thus not bring the huge profits. Enterprises need to expand the global perspective, the future is international, China needs to have internationally renowned brands. How to break through the Chinese brand? Breakthrough Brand Strategy : transfer brand is the brand value of the enterprise's international banner, we must hold high the banner of Brand, actively implementing brand strategy. Brand is corporate image. Its own brand, an enterprise can enjoy access to world markets passes. Japan to start from the brand for more than 30 years of unremitting efforts, gradually developed European countries and the world to accept the "Made in Japan." Toyota, Honda, Sony, Panasonic, Toshiba, etc., have become well-known global brand. South Korea from the 1980s of the 20th century with strength training run large enterprises, Hyundai, Samsung, LG brand to the world continued to send a strong message to the people of the world are gradually understanding and acceptance. Samsung brand growing rapidly proved : the correct strategy is the cornerstone of success. In 1999, when Erik became the Samsung Electronics Global Marketing Executive Officer, Company set a clear strategy : In five years, South Korea this result, the local brands are world famous, Benchmark light of its Sony Corporation of Japan. But Erik the heart very well that at that time compared to Samsung and Sony, both revenue and profits product quality and reputation, are unmatched rival. Samsung's brand strategy explicitly pointed out : not only the Samsung become a household names. but should the product innovation and brand become synonymous with high quality. In order to implement the brand strategy, Samsung headquarters to allocate one billion dollar marketing budget to the disclaimer Erik. At first glance is not a small number, but when he and his marketing team after budgeting It is necessary as many as 14 of the 476 categories of products, covering more than 200 countries in the market, how to conduct scientific marketing resource integration, market integration resources is a very complex thing. At the time, and his team has no choice but to make every effort to implement this strategy. Facts show : The strategy is one of the key enterprises implemented fully. Strategy is correct and accurate target, the greater the intensity of the implementation at this time, enterprise development more rapidly, the greater the opportunity for profit. Enterprise is a strategic enterprise core and the soul. Strategic design is correct or not directly related to the success or failure of enterprises, strategic management, strategic pursuit of innovation and achieve strategic victory. For Chinese enterprises, especially large enterprises, it is very necessary, and all the more urgent. Brand strategy is an important strategic component. Montri said the lack of brand management and strategic planning. Chinese enterprises that brand in strategic planning, marketing strategy planning is empty, and long-term, ineffective, better attend to the current product development, marketing is more; Brand strategy brought to mind to hire world-renowned consulting firms spend anywhere from several million to more than 10 million funding to do a set of planning programs, but those programs are not able to cater to China's national conditions and special market environment, and used a certain company spent huge amounts of money to hire international consulting firm authority to make plans for the implementation of the program has failed to cases; so that the brand is a luxury strategic planning of the game and that it can be like Coca-Cola, Siemens, Electrolux, P & G these rich and powerful transnational groups do. Only these enterprises in the Chinese market can easily on the first three losses last five years, When he dragged all competitors boasted after profit plans. Due to the lack of strategic planning and brand management, a considerable number of enterprises in the increasingly fierce market competition bereft Only a last resort on frequent sales, prices and feverish price war to compete it makes a lot of early advertising and marketing simply Daleshuibiao input, the grade brand image and a sense of the night is gone! Some enterprises excessive overdrafts enterprises have a very expensive brand assets, endless for brand extension, made it through the electrical companies to biotechnology, health care products, financial, securities, real estate, clothing, Brand assets makes almost depleted. Taking a panoramic view of the internationally famous brand development distance, and no one brand's success is founded Most have to go through several decades or even centuries to achieve that today's brand effectiveness. Therefore, the Chinese operators should have sufficient patience, one step at a time to do the basic work and can not be hurried and instant benefits. Breakthrough Brand Management : Building a strong platform for a strong international brands face the massive entry of "survival or destruction," Chinese enterprises have become a critical problem facing. In this background, whatever your business is big or small, whether mature, and the world have a strong brand in a competitive platform. Integration of the world economy, the Chinese market will also perform the survival of the fittest, the law of the jungle brutal scene. Whoever has the brand name, will have a huge market space; Who will be able to become consumers of the values and interests of the representative; consumers will be using the currency of survival and he voted in favor of the development. The 21st century, the brand has undoubtedly become the core of their competitiveness. Faced with the globalization of international markets, the availability of China's own world famous is to improve our international competitiveness of the key. 20 years of reform and opening up, China's economic development has made tremendous and unprecedented achievements for the whole world attention. emerged in a large number of international competitiveness and the impact of brands, But with the rest of the world compared to the developed countries there are many gaps. Brand is a product to market signs excellent brand products is not only a symbol, but a symbol of enterprises, national symbol. In the global trend of economic integration, a successful brand is often to make a business on a global scale to achieve greater profitability. It can be said that the brand awareness of Chinese enterprises backward to the lack of brand autonomy, This outstanding performance in a "world-class product, without a world-class brand names." Not strong brand ownership will not be able to compete in the market gained the right to speak, "Commodities are unlicensed" The ultimate result is that more and more enterprises in China as a foreign brand "wage earners." This shows that our brand managers lack of international vision. Brand consumers feel integrated, consistent brand transfer core values, is the essence of brand management. However, we have many domestic enterprises showed very arbitrary -- but I liked it, arbitrary "rape." Brand to brand management advancing with the times, and eventually formed the core brand competitiveness and achieve brand for all eternity. Chinese enterprises should attach importance to intellectual property technology products. This is what we termed the "OEM" production. You can use my technology intellectual property, but you have to be used where the charges will follow wherever. Under such circumstances, Chinese enterprises like the neck by a bolt rope was constantly call, but never thin profits, Enterprise also has been at the forefront of the state of malnutrition, but fortunately still alive. Should also attach importance to is the brand properties, China's outstanding brands in different countries fact that deprived of these outstanding brands in the international market space of the right to life, not simply for China to enter the opportunities, This is the most extreme manner. Brand Enterprises is the right to life, right is moving toward global Chinese enterprises even more so. If the Chinese brand to life confined to the domestic market, then the enterprise will forever unable to grow any larger. it can never lead to the threat of the TNCs. Due to the lack of brand awareness. Many Chinese enterprises still remain in the product concepts, marketing concepts, committed a "better mousetrap" errors, that the products of good quality and varieties of innovation is the magic weapon for winning market; so that the brand must be tens of millions. 100 million on the huge capital investment to do over the years is a brand, even decades continued to enter the long process it is the only brand so powerful transnational corporations matter. Brand Management playing the role of "brand value-added services operators" role : first, to protect the interests of owners; Secondly, Brand Management Standard. Third, we should continuously enhance their brand assets; Fourth, maintaining brand image. Competing in international improve China's comprehensive strength enterprises, in the 21st century, and Chinese enterprises will build a brand of modern power output, have become a powerful and popular consensus.